December 2- Position Yourself [You are a BRAND]

#2- Figure out how you'll position yourself. Much like the article above mentions, the art of positioning yourself is key to getting the job you want. But going beyond the article, positioning is more than your online presence. Your image needs to be consistant in everything you do in your job search, at least consistant with every hiring manager, from your resume, to your interview, to thank you notes, and even when you get the job (as your positioning might change based on the role). Since its more difficult to change your online presence per conversation, that should probably stay generic enough to apply to every job you'd be pursuing- professional, appropriate, and even creative if that's your personality, just remember that more people than you think can (and will) see it. Beyond your facebook, though, be sure you fully understand the role you are interviewing for, or the roles you want to be considered for, and adjust your resume accordingly- highlighting specific responsibilities that you've had in the past that will apply to these roles, use the same lingo, mentioning appropriately relevent software or technology that might be helpful to the hiring manager, etc. If you know the position you are taking it will be easier to confident in the interview as THE PERSON that the company could see in this role.